The Liverpool F.C. home kit is the kit worn by the Liverpool F.C. first team primarily during home matches, and also during away matches with teams who wear opposite colour kits. Over the years the kits have gone though several changes. The first kits from the clubs founding in 1892 to 1896 were blue and white quartered shirts with blue pants. In 1896 the colours changed to red shirts and white pants to differentiate between local rivals Everton who wore an all blue kit. The symbol of the city of Liverpool, the Liver Bird, was adopted as the club's crest in 1901. In 1964 then manager Bill Shankly decided to change the club's kit to the iconic all red that it is today. The home kit today is changed every year with a different design.
Liverpool were the first English football club to include sponsors on the front of their jerseys after agreeing to a deal with Hitachi in 1979. Their sponsorship deal with Carlsberg was the longest running deal in English top flight history, which lasted from 1992-2010. In 2009 Standard Chartered signed a £20,000,000 sponsorship deal with Liverpool that will last until 2014, which was eventually extended until 2019 for £25,000,000 a year.
Sleeve sponsors were introduced to the Premier League in 2017, and in the same year Western Union signed a five-year deal worth £25,000,000.
- 1979–1982: Hitachi
- 1982–1988: Crown Paints
- 1988–1992: Candy
- 1992–2010: Carlsberg
- 2010–Present: Standard Chartered
- 2017-Present: Western Union
As of 2006 Liverpool's kits have been manufactured by the German sportswear company Adidas in a deal worth £13 million a season.
In April of 2011 Liverpool signed a deal with Warrior Sports in a record deal worth £25 million per season.
- 1973–1985: Umbro
- 1985–1996: Adidas
- 1996–2006: Reebok
- 2006–2012: Adidas
- 2012-2015: Warrior
- 2015-Present: New Balance
|* First kit to feature the Liverpool badge.|
|* First all red kit - this was decided on after discussion between Bill Shankly and Rony Yeats. "He thought the colour scheme would carry psychological impact — red for danger, red for power. He came into the dressing room one day and threw a pair of red shorts to Ronnie Yeats. 'Get into those shorts and let’s see how you look,' he said. 'Christ, Ronnie, you look awesome, terrifying. You look 7ft tall.' 'Why not go the whole hog, boss?' I suggested. 'Why not wear red socks? Let’s go out all in red.' Shankly approved and an iconic kit was born."|
|* First kit to feature a sponsor.|
|Kit changes sponsor to Carlsberg|
|* Final kit to be manufactured by Reebok.|
* This kit was worn during the 2005 Champions League Final win over A.C. Milan.
|First kit in a new contract with Adidas|
|Final kit sponsored by Carlsberg.|