The Liverpool F.C. home kit is the kit worn by the Liverpool F.C. first team primarily during home matches, and also during away matches with teams who wear opposite colour kits. Over the years the kits have gone though several changes. The first kits from the clubs founding in 1892 to 1896 were blue and white quartered shirts with blue pants. In 1896 the colours changed to red shirts and white pants to differentiate between local rivals Everton who wore an all blue kit. The symbol of the city of Liverpool, the Liver Bird, was adopted as the club's crest in 1901. In 1964 then manager Bill Shankly decided to change the club's kit to the iconic all red that it is today. The home kit today is changed every year with a different design.


Liverpool were the first English football club to include sponsors on the front of their jerseys after agreeing to a deal with Hitachi in 1979. Their sponsorship deal with Carlsberg was the longest running deal in English top flight history, which lasted from 1992-2010. In 2009 Standard Chartered signed a £20,000,000 sponsorship deal with Liverpool that will last until 2014, which was eventually extended until 2019 for £25,000,000 a year.

Sleeve sponsors were introduced to the Premier League in 2017, and in the same year Western Union signed a five-year deal worth £25,000,000.

Shirt SponsorsEdit

  • 1979–1982: Hitachi
  • 1982–1988: Crown Paints
  • 1988–1992: Candy
  • 1992–2010: Carlsberg
  • 2010–Present: Standard Chartered

Sleeve SponsorsEdit

  • 2017-Present: Western Union

Kit ManufacturersEdit

As of 2006 Liverpool's kits have been manufactured by the German sportswear company Adidas in a deal worth £13 million a season.

In April of 2011 Liverpool signed a deal with Warrior Sports in a record deal worth £25 million per season.

  • 1973–1985: Umbro
  • 1985–1996: Adidas
  • 1996–2006: Reebok
  • 2006–2012: Adidas
  • 2012-2015: Warrior
  • 2015-Present: New Balance

Kit historyEdit


1892-1896 1896-1900
Liverpool 1892-1896 Liverpool 1896-1900


1900-1902 1902-1905 1905-1907 1907-1910
Liverpool 1900-1902 Liverpool 1903-1904 Liverpool 1905-1907 Liverpool 1907-1910


Liverpool 1910-1931


1931-1932 1932-1933 1933-1934 1933-1936
Liverpool 1931-1932 Liverpool 1932-1933 Liverpool 1933-1934 Liverpool 1934-1936
Liverpool 1936-1940


1931-1932 1932-1933 1933-1934 1933-1936
Liverpool 1931-1932 Liverpool 1932-1933 Liverpool 1933-1934 Liverpool 1934-1936
Liverpool 1936-1940


1944-1945 1945-1946 1946-1947 1947-1949
Liverpool 1944-1945 Liverpool 1945-1946 Liverpool 1946-1947 Liverpool 1947-1949
Liverpool 1949-1951


1951-1955 1955-1956 1956-1959 1959-1962
Liverpool 1951-1955poop Liverpool 1955-1956 Liverpool 1955-1959 Liverpool 1959-1962
* First kit to feature the Liverpool badge.


1962-1963 1963-1965 1965-1968 1968-1973
Liverpool 1962-1963 Liverpool 1963-1964 Liverpool 1964-1969 Liverpool 1969-1976
* First all red kit - this was decided on after discussion between Bill Shankly and Rony Yeats. "He thought the colour scheme would carry psychological impact — red for danger, red for power. He came into the dressing room one day and threw a pair of red shorts to Ronnie Yeats. 'Get into those shorts and let’s see how you look,' he said. 'Christ, Ronnie, you look awesome, terrifying. You look 7ft tall.' 'Why not go the whole hog, boss?' I suggested. 'Why not wear red socks? Let’s go out all in red.' Shankly approved and an iconic kit was born."


1973-1974 1974-1975 1975-1976 1976-1979
Liverpool 1973-1974 Liverpool 1974-1975 Liverpool 1975-1976 Liverpool 1976-1979
Liverpool 1979-1982
* First kit to feature a sponsor.


1982-1983 1983-1985 1985-1986 1985-1987
Liverpool 1982-1983 Liverpool 1983-1985 Liverpool 1985-1986 Liverpool 1986-1987
Liverpool Actually wore this shirt as well as the classic Cup Final winning '1 line Crown Paints' version on rare occasion in the 85/86 season aswell, albeit without the commerative double winning writing surrounding the Adidas emblem. The sponser had decided that the 'Crown Paints' advertising was too dificult to pick up on TV so adopted this on 2 lines along with the original 1 line version in 85-86 which was the original choice. They went on to just use this double lien version in the 86/87 however the commerative double writing soon vanished.
1987-1988 1988-1989 1989-1991
Liverpool 1987-1988 Liverpool 1988-1989 Liverpool 1989-1991


1991-1992 1992-1993 1993-1995 1995-1996
Liverpool 1991-1992 Liverpool 1992-1993 Liverpool 1993-1995 Liverpool 1995-1996
Kit changes sponsor to Carlsberg
1996-1998 1998-2000
Liverpool 1996-1998 Liverpool 1998-2000


2000-2002 2002-2004 2004-2006 2006-2008
Liverpool 2000-2002 Liverpool 2002-2004 Liverpool 2004-2006 Liverpool 2006-2008
* Final kit to be manufactured by Reebok.
* This kit was worn during the 2005 Champions League Final win over A.C. Milan.
First kit in a new contract with Adidas
Liverpool 2008-2009
Final kit sponsored by Carlsberg.


2010-2012 2012-2013 2013-2014 2014-2015
Liverpool 2010-2011 Liverpool 2012-2013 Liverpool 2013-2014 14-15homecartoon
First kit sponsored by Standard Chartered, after the Carlsberg contract expired. First kit made by Warrior, after the contract with Adidas expired. Final kit made by Warrior, after the footballing branch was disbanded and taken over by New Balance.
2015-2016 2016-2017
NBHome Liverpool 2016-2017-1st 17-18Home
First kit made by New Balance. Featured special '125 year' crest.

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